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What Alternative Valuation Methods Could Google Have Used to Justify

question 46

Essay

What alternative valuation methods could Google have used to justify the purchase price it paid for YouTube? Discuss the
advantages and disadvantages of each.


Definitions:

Field Experiment

A study that examines the impact of an intervention in the real world.

Real World

Refers to the actual physical world and situations as opposed to what is imagined or created in virtual or theoretical scenarios.

Grocery Store

A retail store that specializes in selling food and other household necessities.

Primary Research

The process of gathering new data directly through surveys, interviews, or experiments.

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