Examlex
As part of its restructuring plan, a holding company plans to undertake an IPO for 35 percent of the shares it owns in a subsidiary. The sale of these shares would be called a
Plot Placement
A marketing strategy where advertisers integrate their products into the storyline of movies, TV shows, or other narratives to promote the product in a subtle, non-disruptive way.
Starbucks
A multinational chain of coffeehouses and roastery reserves known for its signature coffee drinks and café culture.
Transactional Advertising
Advertising strategies focused on directly driving sales or transactions, typically involving clear calls to action.
Augmented Reality
A technology that overlays digital information or images on the real world, enhancing the viewer's perception of reality through devices like smartphones or AR glasses.
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