Examlex
What is the definition of "the terms of trade"?
Customer Lifetime Value
The total worth to a business of a customer over the whole period of their relationship, an important metric in assessing how much a company should spend to retain a customer.
Brand Community
A specialized, non-geographically bound community, based on a structured set of social relations among admirers of a brand.
Reference Group
A social group that serves as a point of reference for individuals in forming attitudes, beliefs, or behaviors.
Competition Act
A law enacted to oversee and regulate business conduct to maintain and encourage competition and protect consumers in the marketplace.
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