-Which of the following is a correct statement of the optimal purchasing rule?
Definitions:
Consultative Selling
A sales approach focusing on creating value and trust with the customer, understanding their needs, and offering solutions to meet those needs.
Product Benefits
The positive outcomes or advantages that a consumer receives from using a product, which can include functional, emotional, and social benefits.
Long-Term Customers
Clients or customers who have been purchasing from or engaging with a business for an extended period, indicating loyalty and sustained revenue.
BCG Matrix
A strategic analysis tool that classifies business units or products into four categories (Stars, Cash Cows, Question Marks, Dogs) based on their market growth and market share.
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