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What can we conclude if consumers are forced to wait in long line-ups in order to purchase products such as food and fuel?
Arousal Theory
A theory suggesting that people are motivated to maintain an optimal level of arousal, neither too high nor too low, which can affect performance and mood.
Leptin
A hormone predominantly made by adipose cells and enterocytes in the small intestine that helps to regulate energy balance by inhibiting hunger, which in turn diminishes fat storage in adipocytes.
Appetite
The natural desire to satisfy bodily needs, especially for food, influenced by physiological, psychological, and social factors.
High Sensation Seekers
Individuals characterized by the search for experiences and feelings that are varied, novel, complex, and intense, and by the readiness to take physical, social, legal, and financial risks for the sake of such experiences.
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