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Value is created when the industry is profitable and the firm is in a disadvantaged competitive position within the industry.
Unconditioned Stimulus
A stimulus that innately prompts a reaction without the necessity for prior conditioning.
Stimulus Generalization
The process by which conditioned responses are triggered by stimuli that are similar, but not identical, to the original conditioned stimulus.
Reinforcer
A stimulus or event that increases the probability of the repeated occurrence of a behavior that it follows, often used in the context of operant conditioning.
Primary Reinforcer
A naturally reinforcing stimulus, like food or water, that satisfies a basic biological need.
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