A Firm Is Evaluating the Best Means to Have a Positive

question 15

Multiple Choice

A firm is evaluating the best means to have a positive impact on potential buyers; which one of the four P's is the firm addressing?

• A)Product
• B)Price
• C)Place
• D)Promotion

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Definitions:

Attribution Theories

Psychological theories that try to explain how people determine the causes of behavior, whether their own or someone else's.

Halo Effect

A cognitive bias in which an observer's overall impression of a person influences their feelings and thoughts about that person's character or properties.

Horn Effect

A cognitive bias where a negative trait of a person disproportionately influences one's perception of them, often overshadowing their positive attributes.

Differing Cultural Backgrounds

The variety of experiences and perspectives that individuals bring into interactions, stemming from their unique cultural heritage.