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Explain how to create a common size income statement and a common size balance sheet.Provide at least three reasons why analysts find the creation of common size statements to be a useful practice.
Bystander Effect
A social psychological phenomenon in which individuals are less likely to offer help to a victim when other people are present, under the assumption that someone else will take action.
Scapegoat Theory
A social psychological concept that suggests individuals or groups are unfairly blamed for problems not of their making.
Mere Exposure Effect
A psychological phenomenon in which repeated exposure to a stimulus increases an individual's preference for that stimulus.
Ingroup Bias
Describes the tendency to favor members of one's own group over those from external groups.
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