Which of the Following Is NOT a Factor That Would

question 33

Multiple Choice

Which of the following is NOT a factor that would be analyzed by a firm as part of an external SWOT analysis?

• A)Expected inflation
• B)Expected growth of firm-wide sales
• C)Expected changes in GDP
• D)Political uncertainty

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Definitions:

Personal Selling

A direct marketing approach where salespeople personally interact with potential customers to build relationships and promote sales.

Public Relations

The practice of managing and disseminating information from an organization to the public to shape its image.

Integrated Marketing Communications

The coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program designed to maximize the impact on customers and other stakeholders.

Promotional Theme

is a central message or idea that is used consistently across marketing materials and campaigns to promote a product, service, or event.