Choose the Word or Phrase in [ ] Which Will

question 58

Short Answer

Choose the word or phrase in [ ] which will correctly complete the statement. Select A for the first item, B for the second item, and C if neither item will correctly complete the statement.
-If your lender charges 1 1/2 mortgage points on a house selling for $100,000 on which there is to be a $90,000 loan,the points will cost you [$1,350 | $1,500].

Identify the reasons and benefits of market segmentation for businesses.

Distinguish between various bases of market segmentation including demographic, geographic, psychographic, and behavioral.

Describe the steps involved in segmenting and targeting markets and their importance in developing a marketing strategy.

Evaluate the cost-effectiveness and potential profitability of segmenting specific market segments.