If You Want Recommendations You Can

question 69

Multiple Choice

If you want recommendations you can

• A) trade with an online broker.
• B) open an account at a full-service brokerage firm.
• C) visit the SEC Web site.
• D) contact a discount broker.

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Definitions:

Brand Image

The set of associations in a customer’s mind regarding a brand.

Customer's Mind

Refers to the perceptions, preferences, and psychological processes influencing a consumer's decision making and attitudes towards products or services.

Brand Associations

The thoughts, feelings, perceptions, and beliefs that consumers have about a brand.

Push Approach

A business strategy in which a company attempts to take (push) its products to consumers, often even if the consumers are not actively seeking those products.