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Jeffrey,a T.V.news anchor,is concerned about the wrinkles around his eyes.Because it is job-related,the cost of a face lift to eliminate these wrinkles is a deductible medical expense.
Idea
A thought or suggestion as to a possible course of action, concept, or mental impression.
Objective
A specific result that a person or system aims to achieve within a time frame and with available resources.
Goal
A desired result or achievement toward which effort is directed; an aim or end.
Core Benefit Proposition
The fundamental value or advantage that a consumer receives from a product or service, serving as the primary reason for making a purchase.
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