Refine the Issues and Perhaps Return to Step 1

question 112

Short Answer

Refine the issues and perhaps return to step 1.

---

Definitions:

Innovations

The introduction of new ideas, goods, services, or processes which improve upon the existing standards, often leading to competitive advantage.

Crossing the Chasm

A marketing theory that describes the challenge of transitioning from early adopters to a broader mainstream market.

Consumer

An individual who purchases goods and services for personal use.

Customer

Someone who pays for a product or service.