In the ________ Stage of the Transtheoretical Model of Behavior

question 66

Multiple Choice

In the ________ stage of the transtheoretical model of behavior change,people work to prevent relapse and to consolidate the gains they have made.

• A)contemplation
• B)preparation
• C)maintenance
• D)action

---

Definitions:

Usage Rate

The quantity consumed or patronage (store visits) during a specific period. Frequency marketing focuses on usage rate.

Behavioral Segmentation

The process of dividing a market into groups based on consumer behaviors, such as purchasing habits or loyalty.

Product Features

The attributes or characteristics that make up a product, distinguishing it from others in the market.

User Status

The classification of users based on their engagement level, experience, or purchase history with a service or product.