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Consumer Behaviour
The study of how individuals, groups, or organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires.
Socialization Agents
People, organizations, and institutions that play a role in how individuals learn social norms, values, and behaviors, influencing their consumption patterns and preferences.
Beliefs
Firm belief in the reality or truthfulness of something, even in the absence of proof.
VALS Framework
A marketing and demographic tool that categorizes consumers into eight different psychological profiles based on their motivations and resources.
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