Any Technology ________

question 17

Multiple Choice

Any technology ________.

• A)has some risks
• B)should have no risks before being used
• C)has a very high risk of causing certain types of cancer
• D)only has risks when being used without care

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Definitions:

Direct Marketing

All advertisements that ask for an order, inquiry, or contribution directly from the audience. Includes direct mail, catalogs, telemarketing (telephone sales), and newspaper and TV ads with 800 numbers to place an order.

Emotional Appeal

Emotional appeal is a persuasive technique that attempts to generate an emotional response, rather than a rational argument, to influence an audience's attitudes or actions.

Psychological Reactance

A reaction against perceived attempts to limit one's freedom or autonomy, often resulting in a desire to regain that freedom.

Psychological Description

Description of a product or service in terms of audience benefits.