Use the Information for the Question(s)below

question 56

Multiple Choice

Use the information for the question(s) below.
Glucose Scan Incorporated (GSI) currently sells its latest glucose monitor,the Glucoscan 3000,to diabetic patients for $129.GSI plans on lowering their price next year to $99 per unit.The cost of goods sold for each Glucoscan unit is $50,and GSI expects to sell 100,000 units over the next year.
-Suppose that if GSI drops the price on the Glucoscan 3000 immediately,it can increase sales over the next year by 30% to 130,000 units.The incremental impact of this price drop on the firm's EBIT is closest to:

• A)a decline of $1.5 million.
• B)an increase of $1.5 million.
• C)a decline of $2.4 million.
• D)an increase of $2.4 million.

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Definitions:

Matched Pairs Experiment

A research layout where participants are matched based on specific criteria, and within each pair, one individual is assigned each of the treatments.

Observational

A method of collecting data without manipulating the study environment or subjects, simply observing and recording information as it occurs naturally.

Experimental

Pertaining to the method or practice of testing hypotheses under controlled conditions to explore causality or effect.

Paired-Difference T-Test

A statistical technique employed to assess if there's a significant difference between the means of two connected groups by comparing them.