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Which of the Following Statements Is FALSE

question 88

Multiple Choice

Which of the following statements is FALSE?


Definitions:

Target Audience

A specific group of consumers identified as the intended recipient of an advertising or marketing message.

Frequency

Measure of how often the audience is exposed to a communication within a specified period of time.

IMC Results

The outcomes or effects of Integrated Marketing Communications, showing how cohesive branding and messaging across platforms achieve marketing objectives.

Televised Football Game

A live or recorded football match broadcasted to viewers over television networks.

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