Examlex
Which of the following statements related to the event-driven approach is false?
Available
Readily accessible or obtainable.
Relationship Era
refers to a period in marketing history focusing on building long-term relationships with customers rather than just engaging in single transactions.
Customer Satisfaction
A measure of how products and services supplied by a company meet or exceed customer expectation.
Marketing Period
is the time frame during which a particular marketing campaign is active, aiming to reach its intended audience.
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