An Organization Creates a Competitive Advantage by Creating Less Value

question 79

True/False

An organization creates a competitive advantage by creating less value for its customers than does its competition.

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Definitions:

Addressing Ambivalence

The act of recognizing and dealing with mixed feelings or contradictory attitudes towards a decision or change.

Overt and Covert Messages

Direct and openly communicated messages (overt) versus hidden or subtly delivered messages (covert).

Cohesive

Characteristic of a group or material that sticks together well or is united in pursuit of common objectives.

Informal Leadership

Leadership exerted by a person not officially designated as a leader but recognized as such by the group.