______________________________ Software Builds and Maintains an Organization's Customer-Related Database

question 56

Short Answer

______________________________ software builds and maintains an organization's customer-related database.

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Definitions:

Earned Media

Publicity gained through promotional efforts other than paid advertising, such as word-of-mouth, social media buzz, or editorial content.

Public Relations

The professional maintenance of a favorable public image by a company, organization, or individual.

Paid Media

Advertising or promotional content that is paid for by an organization, including traditional and digital media formats.

Strategic Communication Process

A deliberate series of actions or steps designed to achieve a communication goal effectively.