WSR Inc
WSR Inc WSR’s Management Is Considering a Special Advertising Campaign That Will

question 70

Multiple Choice

WSR Inc.
WSR Inc. sells a variety of drink and food products including potato chips and soft drink. The segmented income statements for these two products are as follows:
$\begin{array}{lrr}&\underline{\text { Soft drink}}&\underline{\text { Chips}}\\\text { Sales } & \$ 800000 & \$ 900000 \\\text { Variable expenses } &\underline{ 200000} &\underline{ 315000} \\\text { Contribution margin } & 600000 & 585000 \\\text { Traceable fixed expense } & \underline{120000} & \underline{160000} \\\text { Segment margin } & \underline{\$ 480000} & \underline{\$ 425000}\end{array}$
WSR’s management is considering a special advertising campaign that will run during a major sporting event. The advertising campaign is expected to cost $30 000 and only one product can be featured. In-house marketing studies show that the campaign could increase sales of the soft drink division by $200 000 or increase sales of the chips division by $275 000.

-What will be the overall net effect on the company's total profits if the advertising focuses on soft drink?

• A) Increase of $170 000
• B) Increase of $150 000
• C) Increase of $120 000
• D) Increase of $200 000

Understand the significance of models in learning and their characteristics.

Comprehend the role and debate around mirror neurons in observational learning.

Recognize the importance of consistency in modeled behavior.

Understand the concept and implications of the "personalized presidency."

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Definitions:

HDMI Connection

A digital interface for transmitting audio and video data from an HDMI-compliant source to a compatible computer monitor, video projector, digital television, or digital audio device.

Resolution

The number of pixels shown on a monitor or the output of a printer.

I/O Bandwidth

The maximum rate at which data can be transferred between the input/output devices and the processing unit of a computer, measuring the throughput or data transfer capacity of the connection.

Disk I/O Speed

Disk I/O speed refers to the speed at which data transfer occurs between a computer's permanent storage, like a hard drive or SSD, and the computer’s memory.