Wright Manufacturing
Wright Manufacturing Makes Picnic Tables in Three Sizes

question 55

Multiple Choice

Wright Manufacturing
Wright Manufacturing makes picnic tables in three sizes: small, medium, and large. The picnic tables can be sold with or without a finishing stain. The following information is available for each table:
$\begin{array}{lrrr}&\text { Small }& \text { Medium } & \text { Large }\\\text { Initial sales price } & \$ 60 & \$ 100 & \$ 1 / 5 \\\text { Initial cost } & 20 & 40 & 55 \\\text { Sales price after staining } & 70 & 125 & 210 \\\text { Cost of staining } & 11 & 15 & 20 \\& & & \\\text { Number sold per month } & 100 & 300 & 175\end{array}$
-Which table(s) should be processed further?

• A) Small and medium tables
• B) Medium and large tables
• C) Large tables
• D) Small,medium,and large tables

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Definitions:

Brand Morphing

The evolution of a brand's identity and products over time to adapt to new market trends or consumer preferences.

Brand Position

The distinctive place a brand occupies in the minds of consumers, relative to competing brands, based on its unique values and attributes.

Liquid

broadly refers to assets or investments that can be quickly converted into cash without significant loss of value or to materials that flow and have no fixed shape.

Power Distance

A cultural dimension that reflects the extent to which less powerful members of organizations and societies accept and expect that power is distributed unequally.