You and Your Room-Mate Would Like to Purchase a Projection

question 37

Essay

You and your room-mate would like to purchase a projection TV for your apartment.You have gathered the following information about the two leading models:
$\begin{array}{|l|l|l|}\hline \text { Factors } & \text { Xenabox 1000 } & \text { Bigscreen 1050 } \\\hline \text { Screen size } & 50 \text { inch } & 50 \text { inch } \\\hline \text { Picture Quality } & \text { great } & \text { good } \\\hline \text { Cost } & \$ 1300 & \$ 1200 \\\hline \text { Delivery Charge } &\$50 & \$ 50 \\\hline\end{array}$
You paid $750 for your current TV two years ago.
Required:
a.Which of the four factors listed above are relevant to your decision?
b.Is the cost of your old TV relevant to your decision? Why or why not?
c.Which of the factors are quantitative and which are qualitative?

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Definitions:

Extended Service Warranties

Additional coverage that consumers can purchase to extend the warranty period of a product, providing longer protection against defects or failures.

Selective Retention

The psychological process by which individuals remember information that is consistent with their beliefs and forget information that is inconsistent.

Selective Exposure

The process by which individuals screen and select which messages or information to accept and which to reject based on their beliefs or preferences.

Selective Comprehension

The process by which consumers interpret information based on their existing knowledge, beliefs, and attitudes, often leading to subjective understanding.