Examlex
Calculate the pH of a solution prepared by dissolving 0.850 mol of NH3 and 0.350 mol of NH4Cl in water sufficient to yield 1.00 L of solution. The Kb of ammonia is 1.77 × 10-5.
Two-Step Flow
A communication theory that proposes ideas flow from mass media to opinion leaders, and from them to a wider population, highlighting the role of personal influence in the dissemination of information.
Opinion Leaders
Individuals who, due to their expertise, position, or social status, influence the attitudes and behaviors of others in their community.
Media Messages
The content delivered to an audience through various channels of communication, such as television, radio, newspapers, and the internet, often with the intention of informing or influencing.
Mass Media Ownership
Refers to the individuals or corporations that own and control large portions of the mass media industry, influencing content and perspectives.
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