Examlex
________ is the diversification of the portfolio.
Double-Blind Procedure
A research method used to prevent bias, where neither the participants nor the experimenters know who is receiving a particular treatment.
Brand Effectiveness
Refers to the impact a brand has on its audience, including how well it achieves its marketing objectives and resonates with its target demographic.
Expensive Brand
A brand associated with high cost, often linked to high quality, luxury, and status.
Experimental Group
In research, a group of subjects who are exposed to the variable under investigation, allowing researchers to assess the effect of this variable.
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