When Picking Out a Car and Determining Needs Versus Wants,a

question 5

Multiple Choice

When picking out a car and determining needs versus wants,a person should ask him or herself all of the following questions except:

• A)How much cargo do you carry?
• B)Do you want a manual or automatic transmission?
• C)Do you need two-wheel drive,all-wheel drive,or four-wheel drive?
• D)All choices are correct.

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Definitions:

Geodemographic

The study of populations and their characteristics, such as age, gender, and income, in specific geographic areas for market segmentation purposes.

Psychographic

Pertaining to the study of consumer lifestyles, attitudes, beliefs, and values to understand buying behaviors and preferences.

Occasion Segmentation

A type of behavioral segmentation based on when a product or service is purchased or consumed.

Psychographic Segmentation

The division of a market into segments based on consumer personality traits, values, attitudes, interests, and lifestyles.