The conjugated portion of the following molecule is circled. 
Definitions:
Image Restoration Theory
A theory that outlines strategies and tactics individuals or organizations can use to repair their public image following a crisis or scandal.
Inoculation Theory
Explains that inoculation (giving audiences a small dose of an opposing argument and then refuting it) builds their resistance to future opposing messages.
Influence Theory
A conceptual framework focused on understanding how individuals can be affected or persuaded by various factors or sources of influence in decision-making or attitude formation.
Diffusion of Innovations Theory
A social science theory that explains how, why, and at what rate new ideas and technology spread through cultures.
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