Software Products That Manage and Coordinate Company-Wide Information and Functions

question 8

Multiple Choice

Software products that manage and coordinate company-wide information and functions from shared data sources.

• A)CRM (Customer Relationship Management).
• B)ERP (Enterprise Resource Planning)
• C)Complete report customization.
• D)Export report to Excel and/or save them as PDF files.
• E)All.

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Definitions:

Marketing Mix

The set of actions, or tactics, that a company uses to promote its brand or product in the market, traditionally defined as the four Ps: Product, Price, Place, and Promotion.

SWOT Analysis

A strategic planning tool that involves evaluating the Strengths, Weaknesses, Opportunities, and Threats related to a business or project.

Market Potential

An estimate of the maximum total sales of a product or service that could be achieved within a specific market segment over a certain time period.

Market Saturation

A situation in which a product or service has become so widespread that the market is considered fully served, limiting further growth.