Examlex
Information produced using current cost as the measurement base is considered:
Convincing Consumers
Refers to the strategies and methods employed by businesses to persuade potential customers of the value and benefits of their products or services.
Integrated Marketing Communication
A strategic approach that aims to unify different marketing methods such as advertising, sales promotion, public relations, and social media to present a consistent message and achieve a comprehensive marketing objective.
IMC
Integrated Marketing Communications, a strategic approach that merges various marketing methods and tools into a coherent, consistent message to optimize the communication impact on target audiences.
Cost-Per-Click
A digital advertising model where advertisers pay each time an ad is clicked by a user, typically used in online ad campaigns.
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