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The optimal capital structure:
Prospects
Individuals or businesses that are considered likely candidates for the purchase of goods or services, often identified through lead generation efforts.
CRM Technology
Customer Relationship Management technology; a category of software solutions that helps businesses manage and analyze customer interactions and data throughout the customer lifecycle.
Prospecting Process
The method of identifying potential customers or clients who may be interested in a company's product or service.
Call Reluctance
Not wanting to contact a prospect or customer.
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