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Event Studies Attempt to Determine

question 56

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Event studies attempt to determine:


Definitions:

Unanimous

In full agreement; when all members of a group fully agree on a decision or opinion.

Conversion Effect

When minority influence brings about a sudden and dramatic internal and private change in the attitudes of a majority.

Moscovici

Refers to Serge Moscovici, a French social psychologist known for his work on social influence and the theory of social representations.

Private Change

Alterations in personal beliefs, attitudes, or behaviors that are influenced by internal factors or personal reflection, not necessarily observable by others.

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