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Which of the following factors should be included in the cash flows used to estimate a project's NPV?
Self-Serving Bias
A cognitive bias that involves taking personal credit for success while blaming external factors for failures.
Bystander Effect
A social psychological phenomenon in which individuals are less likely to offer help to a victim when other people are present.
Actor-Observer Effect
The tendency to attribute one's own actions to external factors, while attributing others' actions to their personality.
Primacy Effect
The psychological phenomenon whereby the first items presented in a list are remembered more easily than those in the middle.
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