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As a rule, managers should try to always use the free component of trade credit but should use the costly component only if the cost of this credit is lower than the cost of credit from other sources.
Rational Appeal
An advertising strategy that uses logic, facts, and reason to convince consumers of a product's value or the benefits of a service.
Sex Appeal
The aspect of something or someone that is attractive or appealing to sexual desire, often used in advertising to draw attention or evoke desire.
Targeted Résumé
A customized version of a resume tailored to specifically highlight the experiences and skills that are most relevant to the position or industry one is applying for.
Application Message
A communication or document sent by a candidate to an employer, expressing interest and qualifications for a specific job position.
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