Examlex
Return on investment will typically be lower than return on equity.
Unconscious Mind
That part of the mind which is inaccessible to the conscious mind but that affects behaviors and emotions.
B.F. Skinner
Regarded as one of the most influential psychologists, Skinner is known for his work in behaviorism and the development of the operant conditioning theory.
Psychology
The systematic investigation of mental activities and behaviors.
Cognitive Approach
An approach to psychology emphasizing the mental processes involved in knowing: how we direct our attention, perceive, remember, think, and solve problems.
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