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Consistency is mandated by:
Marketing Activities
Initiatives or actions taken by a company to promote and sell its products or services, including advertising, product design, pricing strategy, and customer engagement.
Distribution Cost
Expenses associated with the process of moving goods from the production point to the final consumer, including transportation, warehousing, and handling fees.
Lowest Cost Carrier
A transportation or shipping company that offers the least expensive rates for freight services while meeting the required delivery criteria.
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