Examlex
The most recent period in a horizontal analysis is called the base period.
Demographic Characteristics
Measurable features of an audience that can be counted objectively: age, education level, income, etc.
Psychographic Characteristics
Attributes relating to the personality, values, attitudes, interests, or lifestyles of individuals or groups, used especially for market segmentation.
Audience Members
Individuals who actively listen, watch, or engage with a presentation, performance, or broadcast.
Intrinsic Motivators
Internal factors, such as personal interest or satisfaction, that drive individuals to perform tasks.
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