Information Security Procedures Protect Information Integrity by

question 97

Multiple Choice

Information security procedures protect information integrity by

• A)preventing fictitious transactions.
• B)reducing the system cost.
• C)making the system more efficient.
• D)making it impossible for unauthorized users to access the system.

---

Definitions:

Mass Marketing

A marketing strategy that targets a broad, undifferentiated audience with the aim of reaching as many people as possible.

Single Marketing Program

A unified strategy designed to promote a particular product or service without segmenting efforts or resources.

Behavioral Segmentation

The process of dividing a market into groups based on consumer behavior patterns as they relate to the use of a product or service.

Consumer Markets

Markets consisting of individuals and households that purchase goods and services for personal consumption.