Describe the Three Commonly Used Capital Budgeting Techniques

question 111

Essay

Describe the three commonly used capital budgeting techniques.

---

Definitions:

Consumer Responses

The reactions or feedback of consumers towards a product, service, or a company's marketing strategies.

Brand Identity

Refers to the collection of all elements that a company creates to portray the right image to its consumer.

Consumer-Brand Connection

The relationship and emotional bond formed between a consumer and a brand, influencing loyalty and purchase behavior.

Retailer Branding

The process by which retailers create a distinct identity in the customer's mind, often including a unique name, symbol, or design, that differentiates their offerings from competitors.