Significant System Changes Were Implemented Two Months Ago

question 85

Multiple Choice

Significant system changes were implemented two months ago.The changes were well-planned,well-designed,thoroughly tested before and after conversion,and several employee training sessions were conducted.Still,the changes haven't resulted in any productivity increases,cost savings,or process improvements.Management is puzzled and needs to find out why the system isn't successful.The best action for management to take is

• A)conduct face-to-face interviews with managers,key personnel,and randomly selected employees from each functional area impacted by the system changes in an attempt to discover why the changes aren't effective.
• B)make sure the system changes were well documented and review the documentation to see if perhaps some important feature or process was overlooked during the design phase.
• C)e-mail a series of questions to all employees,asking for input about further changes that would bring about the desired results.
• D)advise employees that consultants will be conducting observation sessions over the next two weeks to determine if employees have fully implemented changes and whether there is any evidence of resistance to the changes.

Distinguish between different types of pricing objectives and their relevance to marketing strategy.

Understand the legal and ethical considerations in pricing strategies.

Identify and evaluate short-term and long-term effects of price-based promotions on sales and profitability.

Understand the strategies of price matching and their implications for competitive positioning.

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Definitions:

Post-Reproductive Life

The stage in an organism's life cycle after it has stopped reproducing, which may serve various social or evolutionary roles in some species.

Menopause

The period in a woman's life, typically occurring between 45 and 55 years old, when menstruation ceases.

Methylation

Methylation is the process by which methyl groups are added to certain nucleotides. Methylation is associated with altered gene expression, thereby reducing or eliminating the production of proteins or RNA molecules.

Gene Expression

The process by which information from a gene is used in the synthesis of a functional gene product, often a protein.