Examlex
Which of the choices below best describes a risk-based audit approach?
Prospective Buyers
Individuals or entities showing interest in purchasing products or services.
Marketing Mix
The blend of product, price, place, and promotion strategies used by a company to market its products or services effectively.
Promotional Mix
The combination of marketing tools used by a company to promote its products or services effectively.
Personal Selling
A direct marketing approach where salespeople personally interact with potential customers to build relationships and promote sales.
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