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The Process of Creating Value for Customers Is the Result

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The process of creating value for customers is the result of nine activities that form a


Definitions:

Store of Value

An asset that can be saved, retrieved, and exchanged in the future without deteriorating in value.

Medium of Exchange

An instrument used to facilitate the sale, purchase, or trade of goods between parties.

Small Denomination CDs

Certificates of Deposit that are issued in relatively small amounts, making them accessible to individual investors.

Money Supply

The sum of monetary holdings in an economy, which includes cash, coins, and the balances in checking and saving accounts, at a specific instant.

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