A Segment of a Business Should Probably Be Discontinued If

question 121

Multiple Choice

A segment of a business should probably be discontinued if

• A)its common costs exceed its contribution margin.
• B)its contribution margin exceeds its controllable fixed costs and its common costs.
• C)it has a net loss.
• D)cannot produce a positive contribution margin.

Comprehend the role of marketing in creating value and satisfying customer needs.

Identify the different marketing functions and their significance in the marketing process.

Understand the concept of customer value and its components.

Grasp the importance and methods of creating time utility through marketing activities.