Assume That the Venus Company, Which Now Sells Its Product

question 94

Short Answer

Assume that the Venus Company, which now sells its product for $75 per unit, has an opportunity to sell 3,000 units in a foreign country for $54 a unit. The order will not affect its current domestic sales. Shipping costs of $9 a unit would be incurred on the order. Current variable manufacturing costs are $31 per unit manufactured. Variable selling and administrative costs are $14 per unit sold. Included in variable selling expenses is a sales commission of $1 per unit, which would not apply to the special order. Fixed manufacturing costs are $75,000 per year and fixed selling and administrative expenses are $45,000 per year. The company is now manufacturing and selling 5,000 units per year.
1. Should the Venus Company take the order?
2. What impact would the special order have on profits?

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Definitions:

Cognitive Map

A mental representation of one's physical environment, enabling an individual to navigate through space.

Stroop Effect

A demonstration of cognitive interference where the brain's reaction time slows down when the color of a word doesn't match the name of the color.

Availability Heuristic

A cognitive shortcut that relies on immediate examples that come to a person's mind when evaluating a specific topic or decision.

Availability Heuristic

A cognitive shortcut based on easily recalled examples when judging a specific area, notion, practice, or decision-making process.