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If a segment of business is considered a profit center:
Secondary Data
Information that has been previously collected and is available for use by others, not originally gathered for the current research need.
Primary Data
Data collected directly through original research, such as surveys or experiments, providing firsthand information specific to the researcher's study.
Cheaper
Less expensive; costing less than other items or alternatives.
Formal Report
An official document prepared to analyze a situation or problem, often leading to recommendations or plans of action.
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