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Intangible Assets May Be Purchased or Developed

question 56

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Intangible assets may be purchased or developed. If developed, they are categorized as Research and Development and:


Definitions:

Beliefs, Opinions

Personal convictions or viewpoints held by an individual or group, often influencing behavior and decision-making.

Predispositions to Respond

Innate or acquired tendencies in individuals to react in certain ways under specific conditions or stimuli.

Emotional Dissonance

Inconsistency between emotions we feel and those we try to project.

Deep Acting

A technique used in emotional labor where individuals attempt to feel genuinely the emotions that they need to display to others.

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