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Elliot Aronson
An influential psychologist known for his research on social influence, group dynamics, and the theory of cognitive dissonance.
Theory of Planned Behavior
A psychological theory that links one's beliefs and attitudes towards behaviors to their actual behavioral intentions and actions.
Theory of Reasoned Action
A theory that suggests individuals' behavioral intentions are shaped by their attitudes toward the behavior and subjective norms surrounding it.
Ajzen
Refers to Icek Ajzen, a prominent psychologist known for his work on the Theory of Planned Behavior, which explains how attitudes, subjective norms, and perceived control over behavior influence intentions and actions.
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