Examlex
An accountant generally assumes that a firm is a(n) ________and will continue to operate indefinitely.
Personal Sources
Individuals or personal contacts from whom one can obtain information, advice, or support, especially relevant in decision-making processes.
Evaluative Criteria
The standards or benchmarks that consumers use to compare and judge products or services during the decision-making process.
Objective Attributes
Features or characteristics of a product or service that can be quantitatively measured.
Subjective Attributes
Characteristics of an object, service, or product assessed based on opinions, feelings, and experiences rather than objective measures.
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