Which of the Following Must Be Involved in Each Stage

question 53

Multiple Choice

Which of the following must be involved in each stage of systems development to ensure that adequate internal controls are built into the new system as it is designed?

• A)Executives
• B)Internal auditors
• C)External auditors
• D)All of the options are correct.

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Definitions:

Customer-Based Brand Equity

The value a brand gains from having strong brand equity in the minds of customers, based on perceptions of brand quality, associations, and loyalty.

Customer-Brand Relationship

The dynamic and ongoing interaction between a consumer and a brand, characterized by loyalty, emotional connection, and consumer engagement.

Unaided Recall

A measure of consumer memory or awareness where respondents mention a brand without being prompted with clues or choices.

Brand Awareness

The extent to which consumers are familiar with the distinctive qualities or image of a particular brand.