The Two Key Processes in Performance Management Are

question 41

Multiple Choice

The two key processes in performance management are:

• A)Performance assessment and performance adjustments.
• B)Performance improvement and performance adjustments.
• C)Performance assessment and performance improvement.
• D)Performance monitoring and performance improvement.

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Definitions:

Retailer Branding

The process by which a retailer creates a distinct image and identity for itself in the marketplace to attract and retain customers.

Multiproduct Branding

Multiproduct branding is a strategy where a company uses one name for all its products in a product class. This approach helps in leveraging the brand's reputation across different items, creating a unified identity for diverse products.

Multibranding

A strategy where a company markets multiple brands within the same product category, aiming to capture a larger market share by appealing to different consumer segments.

Private Branding

A marketing strategy where products are manufactured by one company but marketed and sold under another company's brand or retailer's brand.